Benefits Of A Blog Giveaway

Blog giveaways are becoming very popular these days. Bloggers are finding them very helpful and blog readers are loving the chance to win something! Let me share the benefit of running a blog giveaway or contest on your site.

Increase traffic and readership.

Whether your blog is for personal reasons or to make some money, most bloggers want to increase the traffic to their blog.  What is the point of writing if no one is reading it! Not only will a giveaway increase traffic, but also readership (meaning those that come back). A person may never find your blog without an incentive like a contest.

Build a list of followers.

A giveaway/contest can increase your RSS readers, Twitter followers, Facebook friends or an Opt-in list you are keeping.  This benefit alone can pay-off for years to come.  Creating any of these lists will continue to bring subscribers to you and you can market to them in the future.  The lists will also bring you easy traffic when you run another giveaway.

Get your name out there.

At one time or another, bloggers have a hard time getting people to respond.  A giveaway/contest encourages participation!  Offer extra entries to those who blog about the giveaway.  This will get your name out there.  People will start to recognize your blog and your name. This once again increases your traffic.  If your blog is monetized, this is a great way to increase your income!

It is just plain fun!

With a giveaway/contest you  are rewarding your readers for being faithful followers of you.  It is a “Thank You” to them.  Running a giveaway is just fun.  It is a great way of giving back.  Just like the saying: It is better to give then to receive.  I would say that running a giveaway is just as fun as winning one!

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